Hyundai Newsroom
The world of journalism has changed and become more digital, faster, and more mobile. It is now essential for companies to support journalists in their work.
Service
Art Direction, UX, UI
Client
Shift Agency
Year
2019
GOAL:
It was not about a traditional press portal, but about the creation of a news and content platform that not only facilitates journalists and editors but also meets the requirements of a modern publishing platform.
SOLUTION:
The new Hyundai Motor Europe newsroom supports far more than just articles and downloads. The platform is highly optimized for use across multiple devices and fits into toolsets widely used by journalists.
Approach
Online surveys, a close collaboration with the team at Hyundai, and personal interviews with journalists and bloggers gave us important insights which were directly integrated into the concept of the platform.
